After creating your tracker, you can verify its attribution window settings and change them if needed.
You can find retrieve your tracker under Trackers > Manage Network Trackers.
Click on the little wheel on the right and click on Edit
Click on Attribution Settings
You should land on this view:
Reattribution for clicks
Make sure the toggle is ON for Enable reattribution to ensure that both inactivity wIndow and reattribution Window are inherited from the app level. Click on Apply.
If you want a different window, turn ON the Custom settings toggle and customize your value for Inactivity Period and/or Reattribution Window.
Reattribution for Impressions
In order to measure View-Through Attribution, click on Reattribution for Impressions.
Make sure the toggle is ON for Enable reattribution to make sure that both inactivity wIndow and reattribution Window are inherited from the app level.
If you want a different value than the Default at App Level, toggle ON Custom Settings and set a custom value for the Reattribution Window.
Please note that the inactivity window for clicks and impressions needs to be identical.
Reattribution Window: timeframe in which the consecutive events triggered by either an ad impression or a click will be attributed to a certain partner.
Inactivity period: Please note that by default Adjust sets a period of 7 days after each app open during which it is not possible to be receive attributed reengagement events.
While this can be used for re-activating dormant users, running a retargeting campaign can require to target active users to help them to convert, and therefore for such use case you need to set this "Inactivity period" to 0 days.