Change the Attribution Windows

  • Updated

After creating your tracker, you can verify its attribution window settings and change them if needed.

You can find retrieve your tracker under Trackers > Manage Network Trackers.

Click on the little wheel on the right and click on Edit

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Click on Attribution Settings

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You should land on this view:

attribution_settings_tracker.png

Reattribution for clicks

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Make sure the toggle is ON for Enable reattribution to ensure that both inactivity wIndow and reattribution Window are inherited from the app level. Click on Apply.

If you want a different window, turn ON the Custom settings toggle and customize your value for Inactivity Period and/or Reattribution Window.Screen_Shot_2019-06-24_at_4.06.08_PM.png

Reattribution for Impressions

In order to measure View-Through Attribution, click on Reattribution for Impressions.

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Make sure the toggle is ON for Enable reattribution to make sure that both inactivity wIndow and reattribution Window are inherited from the app level.

 

If you want a different value than the Default at App Level, toggle ON Custom Settings and set a custom value for the Reattribution Window. 

Please note that the inactivity window for clicks and impressions needs to be identical.

Screen_Shot_2019-06-24_at_4.06.38_PM.png 

Glossary

Reattribution Window: timeframe in which the consecutive events triggered by either an ad impression or a click will be attributed to a certain partner.

 Inactivity period:  Please note that by default Adjust sets a period of 7 days after each app open during which it is not possible to be receive attributed reengagement events. 
While this can be used for re-activating dormant users, running a retargeting campaign can require to target active users to help them to convert, and therefore for such use case you need to set this "Inactivity period" to 0 days.

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