Once you've enabled an integration it's time to create a tracking link.
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First, select the App Only format. For Search or Display campaigns where the user should go to web if they don't have the app, then you should select Cross-Platform Search or Cross-Platform Display.
Product Links are for shopping or dynamic remarketing campaigns and will take you to create a Deep Linked Product Feed.
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At this point you need to name your link.
The Ad Format and Adikteev should be selected already. Click Configure Options to continue.
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This is your chance to add deep link data and analytics tags. Analytics tags are important for later segmentation, so click the Analytics sub tab to add a Channel and Campaign value.
Set Analytics tags
It's easier to slice your data if you properly assign analytics parameters to your link. Channels generally correspond to ad networks, and Campaigns correspond to marketing initiatives that you're launching. For example: Channel: "Adikteev", Campaign: "Summer 2019 Discounts."
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Click Create Link Now, and you have your tracking link! Take this link and give it to your Account Manager at Adikteev.
Server to server tracking links
If you just need a server to server tracking link just add
%24s2s=trueat the end of your link, so we know it's a server to server link.
View-Through Attribution (VTA) with Impression Pixels
View-through attribution allows to track installs, session starts and conversion events back to an ad impression, even if the ad was never clicked on.
Branch's view-through attribution logic is currently as follows for any given event:
- If there's a click within a valid attribution window, Branch gives credit to the click.
- If there's no click within a valid attribution window, Branch gives credit to the last impression that was within a valid attribution window.
Currently, Branch supports VTA for Self Attributing Networks (SANs), such as Facebook and Google, and non-SAN networks with server to server impression link support.
To create a impression tracking link for Adikteev, simply create an ad link, and grab the impression link from the final step of link creation.
Make sure the impression pixel returned by Branch's dashboard has %24s2s=true and an %24idfa or %24aaid macro.
Tracking Link Parameters
Branch Tracking links allow tracking many parameters about the performance of your ad campaigns and individual ads. Additional parameters for advanced analysis may be added to the link after the '?' or '&' character, to trace extra information.
Example Tracking Link with Additional Parameters
Example Branch link including additional parameters to pass Agency and Sub Publisher information: https://tracking.app.link?%243p=a_partner&~agency=myAgency&~secondary_publisher=best_publisher
The following parameters are available to use within the pre-generated tracking link:
Campaign Information
| Branch Parameter | Description |
|---|---|
| ~agency | Agency name |
| ~secondary_publisher | Sub Publisher |
| ~campaign | Campaign name |
| ~campaign_id | Campaign ID |
| ~channel | Channel |
| ~feature | Feature |
| ~stage | Stage |
| ~tags | Tags |
| ~creative_name | Creative name |
| ~creative_id | Creative ID |
| ~ad_set_name | Ad set name |
| ~ad_set_id | Ad set ID |
| ~ad_name | Ad unit name |
| ~ad_id | Ad unit ID |
| ~banner_dimensions | Banner Dimension |
| ~placement | Placement |
| ~keyword_id | Keyword ID |
| ~keyword_text | Keyword Text |
Device Information
| Branch Parameter | Description |
|---|---|
| %24aaid | Google AAID |
| %24idfa | Apple IDFA |
Cost Data Availability
Cost data passed via these macros is available in exports but is not visible in the Branch dashboard.
| Branch Parameter | Description |
|---|---|
| ~cost_model | Cost Model |
| ~cost_value | Cost Value |
| ~cost_currency | Cost Currency |