After generating your Tracking Link, you can check its attribution window settings and change them if needed. To do so:
- Under Campaign Lab, select Partners and Adikteev Activation.
- Go to the Data Sharing tab, and check that the Data sharing is Active.
- Go to the Links tab, and select Adikteev Activation.
- Click on Attribution settings.
By default, reattribution settings are inherited from the app-level ones.
If you want different settings, click on Edit and customize the values for Inactivity period and/or Reattribution Window (for Clicks and Impressions), and then click on Done.
Please note that the inactivity window for clicks and impressions must be identical
Glossary
- Reattribution Window: timeframe in which the consecutive events triggered by either an ad impression or a click will be attributed to a certain partner.
- Inactivity period: Please note that by default Adjust sets a period of 7 days after each app open during which it is not possible to be receive attributed reengagement events.
While this can be used for re-activating dormant users, running a retargeting campaign can require to target active users to help them to convert, and therefore for such use case you need to set this "Inactivity period" to 0 days.