Specifications for external creatives

  • Updated

In order to be run by Adikteev over open auction inventory, rich media creatives coming from advertisers must follow the few following rules:

  • Use an HTML snippet (not a full HTML document) as main creative tag
    • Provide the required Javascript and/or CSS files separately (they will be uploaded to Adikteev CDN) and use link or script tags to reference them in the main tag
  • Use the mraid.open method to open the destination URL when a user clicks the creative (for more details about the MRAID library, see this documentation)
  • Expose two placeholders in the main creative tag to configure the click workflow dynamically
    • The click destination URL : opened when a user clicks the creative
    • The click pixel URL : pinged but not opened when a user clicks the creative
  • The creative must take up as much space as possible within the DOM and not have a fixed width or height, otherwise rendering will be suboptimal. You can specify to your Adikteev Client Partner if a creative is best suited for portrait or landscape orientation.

Here is below the example of a correctly formatted main creative tag :

<link rel="stylesheet" href="style.css">
<script type="application/javascript">
<script type="application/javascript" src="creative.js"></script>


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