Specifications for external creatives

In order to be run by Adikteev over open auction inventory, rich media creatives coming from advertisers must follow the few following rules:

• Use an HTML snippet (not a full HTML document) as main creative tag
  • Provide the required Javascript and/or CSS files separately (they will be uploaded to Adikteev CDN) and use link or script tags to reference them in the main tag
• Use the mraid.open method to open the destination URL when a user clicks the creative (for more details about the MRAID library, see this documentation)
• Expose two placeholders in the main creative tag to configure the click workflow dynamically. Those variables will be used in the creative.js file to fire the click pixel and redirect link
  • The click destination URL : opened when a user clicks the creative
  • The click pixel URL : pinged but not opened when a user clicks the creative
• The creative must take up as much space as possible within the DOM and not have a fixed width or height, otherwise rendering will be suboptimal. You can specify to your Adikteev Client Partner if a creative is best suited for portrait or landscape orientation.

Here is below the example of a correctly formatted main creative tag :

<link rel="stylesheet" href="style.css">
<script type="application/javascript">
   var AK_CLICK_DESTINATION_URL = "PLACEHOLDER_CLICK_REDIRECT";
   var AK_CLICK_PIXEL_URL = "PLACEHOLDER_CLICK_PIXEL";
</script> 
<script type="application/javascript" src="creative.js"></script>