In order to be run by Adikteev over open auction inventory, rich media creatives coming from advertisers must follow the few following rules:
- Use an HTML snippet (not a full HTML document) as main creative tag
- Provide the required Javascript and/or CSS files separately (they will be uploaded to Adikteev CDN) and use link or script tags to reference them in the main tag
- Use the mraid.open method to open the destination URL when a user clicks the creative (for more details about the MRAID library, see this documentation)
- Expose two placeholders in the main creative tag to configure the click workflow dynamically
- The click destination URL : opened when a user clicks the creative
- The click pixel URL : pinged but not opened when a user clicks the creative
- The creative must take up as much space as possible within the DOM and not have a fixed width or height, otherwise rendering will be suboptimal. You can specify to your Adikteev Client Partner if a creative is best suited for portrait or landscape orientation.
Here is below the example of a correctly formatted main creative tag :
<link rel="stylesheet" href="style.css">
<script type="application/javascript">
var AK_CLICK_DESTINATION_URL = "PLACEHOLDER_CLICK_REDIRECT";
var AK_CLICK_PIXEL_URL = = "PLACEHOLDER_CLICK_PIXEL";
</script>
<script type="application/javascript" src="creative.js"></script>